Jo brings knitting into the 21st century



A recent article in the Berwick Advertiser highlights the work of fashion designer Jo Storie and how she is bringing hand knitting into the 21st century.

Knitting has been undergoing something of a star struck revival in the United States and was very popular in the UK until the late 1980’s.

Many of the leading fashion houses have a number of knitwear garments in their latest seasonal collections and one of these designers, Jo Storie, from the Border town of Berwick is using the power of the internet to bring her designs to the domestic knitter.

Gone are the days of standing in a craft shop leafing through patterns to find something inspiring.  Knitters can now easily search the internet for specific designs and fashionable ideas.  The ability to instantly download these patterns opens up a global world of commerce to designers anywhere.

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Visit the Jo Storie website for some fashionable hand knitting patterns

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